Redken will help you not miss that opportunity. Only truly professional hairdressers use Redken products. In order to be Redken professional hairdressers, we go for educational courses many times every year. Allowing us to work at trade shows and do a lot of consulting work.
First and foremost your hairdresser ought to listen to you. It´s a good idea to bring in some pictures of what you like and maybe what you don´t like. That is a very effective way of communicating together.
You may not find that we do everything! For instance, we will not do a Brazilian Blowout because of the formaldehyde. It´s not good for you or for your hairdresser. If you think you need something extreme, we may need to coach you on a better hair health regime.
Redken can help, with professional hair care guidance, you will never need one of those Keratin Bombs!